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Merino scoring goals at ISPO

The Woolmark Company continues to cement its presence in the sports and outdoor market, collaborating with leading manufacturers and brands to promote the natural benefits of wool as a performance fibre.
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The Wool Muse

The Wool Muse celebrates Merino fibre and educates all those involved in the industry. Click here to watch the 'making of' this delicate yet powerful garment.
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Special Features

Mercerised Merino: the fine feeling of luxury apparel

Mercerised Merino, changing the perception on the micron.

With more than 10 million kilograms of Australian Merino wool treated with mercerisation each year, the fibre is fast becoming known as one of the finest in the world and is …

Woolmark Apparel Care Program - Ecover

Ecover, Woolmark Apparel Care program

The Woolmark Company’s Apparel Care program aims to counter these views and improve the quality of the consumer experience with wool, to increase the demand for Australian wool.

Merino wool showcase at Playtime Tokyo for Mothers & Babies

The Woolmark booth at Playtime Tokyo

The Woolmark Company exhibited for the first time at “Playtime Tokyo”, the baby and maternity wear trade show, as part of its strategy to expand the versatility of Australia …

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