The Woolmark Company last week brought together Alexander McQueen CEO Jonathan Akeroyd and famed fashion journalist Colin McDowell to discuss the increasing demand for textile innovation and luxury natural fibres at the Fashion Apparel Conference.

The Woolmark Company partnered with the Festival de Hyères on the occasion of 28th edition of the fashion and photography festival, from 26th to 29th April.

The third annual Wool Week Australia is taking place in Sydney April 29 to May 5.

To honor the 50th Anniversary of the Ermenegildo Zegna Wool Awards, Ermenegildo Zegna in partnership with The Woolmark Company, hosted a two-day celebration in Australia.

The Loro Piana Challenge Cup yesterday celebrated in Hong Kong the finest Merino wool bale produced in 2012, in a competition between Australia and New Zealand.

Australian airline QANTAS has released new Woolmark-certified uniforms for the crew to wear onboard flights.

Following the success of the apparel editions of The Wool Lab, The Woolmark Company has launched a special edition dedicated to the Interiors sector.

As the Woolmark brand rapidly approaches its 50th year, a survey conducted by USA graphic design journal GDUSA has voted the Woolmark logo as the 11th favourite logo from the past half century.

Rip Curl has partnered with The Woolmark Company to produce a selection of Woolmark-certified Mick Fanning Merino wool garments which debuted at the Rip Curl Pro held at Australia's iconic Bells Beach at the Easter Weekend.

Pioneering mountaineering brand ORTOVOX has partnered with The Woolmark Company, as it continues to provide the most innovative outdoor apparel to sports enthusiasts across the world.