Understanding Our BrandsPrint

In addition to meeting a range of product performance standards, our brands also indicate wool content and product type.

The Woolmark logo

This indicates that the product contains 100% pure new wool. Sub-brands: Pure new wool, Merino Extrafine, Pure Merino Wool, Merino Cool, Cool Wool, Natural Stretch and Super S.

In addition to the Woolmark brand, we offer brands for wool blends:

The Woolmark Blend logo:

This indicates that the product contains 50%-99% pure new wool. Sub-brands: Wool Rich Blend, Merino Cool, CoolWool, Lycra Fibre®.

The Wool Blend logo:

This indicates that the product contains 30%-49% pure new wool.

Products may also meet specifications that are related to one of our specific sub-brands. The sub-brands that are available are shown below:

WOOLMARK sub-brands
PROGRAM: APPAREL CARE
	Woolmark Apparel Care - Washing Machines and Tumble Dryers
	Woolmark Apparel Care - Detergents, Conditioners, Softeners, Bleach
	Woolmark Apparel Care - Irons
PROGRAM: INTERIORS
	Woolmark Interiors - Pure New Wool
	Woolmark Interiors - Pure New Wool Filling
	Woolmark Interiors - Pure New Wool Layer
	Woolmark Interiors - Pure New Wool Pile
	Woolmark Interiors - Pure Merino Wool
	Woolmark Interiors - Gold Label
	Woolmark Carpets - Pure New Wool
	Woolmark Carpets - Pure New Wool Surface
	Woolmark Carpets - Pure New Wool Pile
	Woolmark Interiors - Insect Resistant
PROGRAM: SHEEPSKIN
	Woolmark Sheepskin - Genuine Sheepskin
	Woolmark Sheepskin - Genuine Sheepskin Lining
	Woolmark Sheepskin - Genuine Sheepskin Trimming

WOOLMARK BLENDS sub-brands
PROGRAM: INTERIORS
	Woolmark Blend Interiors - Wool Rich Blend
	Woolmark Blend Interiors - Wool Rich Blend Pile
	Woolmark Blend Interiors - Wool Rich Blend Filling
	Woolmark Blend Interiors - Wool Rich Blend Layer
	Woolmark Blend Carpets - Wool Rich Blend
	Woolmark Blend Carpets - Wool Rich Blend Surface
	Woolmark Blend Carpets - Wool Rich Blend Pile